Implementation of the commercial strategy
Technology & Energy
The mission
Actiss Africa deploys its strategy operator system, i.e.: establishment of a practical roadmap, tight management of operations, reporting in project mode. A SmartEnergy manager is delegated on the mission as interim manager.
Quickly, Actiss Africa is focusing, with the SmartEnergy teams, on :
- The correct definition of the offer, which needs to be clarified
- The construction of sales tools: arguments, databases
- The rapid implementation of a simple CRM
- The development of a commercial activity plan and the implementation of relevant KPI’s.
The second phase consists of setting up and maintaining the management of sales operations on a weekly basis through a commercial point with each salesperson on their activity and their upcoming tasks.
The 3rd phase consists in accelerating the operations, under the impulse and the assistance of the group.
- Development and management of common commercial actions with the group
- Organization of the company in project mode, with the implementation of tools adapted to the sale of complex solutions in B to B (pre-sales project unit, GANTT, etc.)
The results
SmartEnergy has a structured, autonomous and sustainable commercial organization, a solid structure, which makes the objective of feasible development.
The acquisition of SmartEnergy by the CIE is therefore a success, its bet to develop sales of solutions with high added value has been successful.
Mission objectives
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