Actiss Africa intervened to structure and then pilot, with focus on strong development, the commercial activity of a subsidiary of an Ivorian group of electricity distribution. After establishing a detailed roadmap and delegating an Interim Manager within our client company, Actiss Africa focused with the internal teams on the Sales Operations.

The first phase consisted in building the sales organization: better definition of the offer, which needed to be clarified, construction of sales tools (sales pitches, databases…), quick implementation of an easy CRM, elaboration of a sales activity plan and setting up of relevant KPI’s.

The second phase consisted in setting up and maintaining a weekly sales operations management system with each salesperson on their activity and their pipe.

Finally, the third phase consisted in accelerating operations, with the impetus and help of the group, with the development and management of joint sales actions with the group, project management organization of the company, with the implementation of tools adapted to the sale of complex B to B solutions (pre-sales project cell, GANTT, etc.).

As a result: within only 8 months, this company has a successful structured, autonomous, and perennial commercial organization, a solid backbone, which makes the development objective achievable.