Transition Management: Much More Than an Emergency Solution

In a previous article, we asked whether transition management is an emergency solution or a management tool. The idea was to move beyond the classic image of the “firefighter” who intervenes in a panic to put out a fire.

Admittedly, this approach isn’t wrong… but it’s only partial. Yes, transition management, which involves temporarily taking charge of an operational issue to help a company overcome a challenge, can also be a proactive and structuring approach. It allows companies to address important operational challenges without waiting for a crisis. It’s a lever for performance for those who anticipate. It’s about calling in the firefighters not when the house is burning, but to check the electrical installation in advance, test the fire extinguishers, and train the teams.

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At E., which has just acquired a start-up in Abidjan, there is no crisis. The company bought isn’t very profitable, but nothing alarming: the teams are in place and delivering. However, E. did not acquire this company to maintain the status quo, but to develop a new strategic division. And that project rests on transforming a weak link: the Sales function, which is almost non-existent. Sales happen more or less on their own thanks to early momentum, but without a structured approach they struggle to take off. Actiss Africa therefore takes over the Sales function. Within a few months we structure the commercial approach, set up the organisation and processes, and above all build the team.

Result: just a few months after the acquisition, E. can state that the gamble has paid off. Integration is done, and the new division can grow on a solid foundation.

At D. in Tunisia, there is indeed an emergency at the very start of the mission—but it is resolved within the first few days. The real issue then emerges: the plant’s Quality system is clearly improvable. It is not yet a crisis… but it could quickly become one. A critical audit by one of the group’s biggest clients is looming, and that client has been clear: zero tolerance for non-compliance. Actiss Africa assumes the general management of the subsidiary. Among the priorities: roll out an improvement plan for the Quality function that touches the entire organisation. Result: the audit is completed with no non-conformities. The subsidiary is reinforced in its role as a strategic supplier to this major automotive subcontractor.

At W., there is no immediate, obvious crisis. Instead, a slow and silent erosion of sales year after year—something that escaped successive CEOs and CMOs, with no real corrective action taken. Actiss Africa takes over Commercial Direction. The diagnosis is quick, the action plan effective, and within a few months sales start rising again.

Notably: in 2022, W. became the only entity in the group to post revenue growth, something that had never happened before. Management was able to anticipate, taking responsibility before the situation worsened into a crisis.

At B., the situation is healthy: solid sales, rigorous management, strong results. But a weak link persists: Purchasing. It poses no immediate danger, yet top management foresees that competition will become fiercer and “acceptable results” will no longer suffice.

So they choose not to wait for a crash and hand the Purchasing function to Actiss Africa. Our mission: structure, organise, eliminate previous drift, and train the team. Within a few months, B. equips itself with a robust Purchasing function, which in turn becomes a driver of margin improvement and strengthens its positioning as one of the market leaders.

At P., the approach is more systemic: transition management has become a management tool. Each year, the CEO reviews the organisation, identifies the weakest link, adds a budget line “Transition Management Mission” to the P&L, and assigns us that function.

In under five years, Actiss Africa has taken charge of:

  • The turnaround of two factories;

  • The Group’s Supply-Chain and Purchasing functions;

  • The Finance function of one subsidiary;

  • Managing the company relocation project.

Result: a company turned into a true war machine, consistently outperforming its budget and market, and fully satisfying the private-equity funds on its cap-table.

In all these cases, the goal was not to put out a fire; it was to make these organisations more efficient, more robust, more resilient by addressing weaknesses before they became critical.

These companies do not suffer events—they anticipate them. They invest in strengthening their key functions and reap the rewards. They are the star pupils of the private-equity firms or groups that own them.

And the leaders who make this choice, sometimes against the advice of their own Executive Committee (CODIR), are winners: they look further ahead, anticipate, and ultimately deliver the expected performance.

And you?

What issues in your company don’t cause problems yet but are your silent weak links, ones that could become blockers at any moment?

What if now were the right time to tackle them, while there’s still time?

Contact us: contact@actissafrica.com.

Transition Management: Much More Than an Emergency Solution